Innovating Onboarding: Educational Games with 100K+ Plays for New Users
User Enablement & Adoption Programs
Support Scalability & Self-Serve Operations
Educational Games
Onboarding
Hands-On Enablement
100K Plays
Innovation
Product Use Cases
Adoption
Influence Without Authority
First Steps tutorial game series for players, featured in The Sandbox Game Client FTUE flow
The Challenge
Minimal and ineffectively placed UX guidance existed to onboard new players to online gaming controls, blockchain concepts, and claiming digital rewards. Creator template games focused on features and lacked starting point, learning flow, and key concepts.
Goal & Objectives
- Create engaging, hands-on learning for stickiness
- Teach key platform concepts via play for Web3 readiness
- Teach key concepts and tools via play for creators
- Scale onboarding without 1:1 support
My Role & Approach
Built prototypes, networked with CPO and Art team to get onboarding games for players greenlit for production. Converted bootcamp content into games for creators.
Key Deliverables
- 6 player focused always-on educational games for onboarding
- A prototype of a player focused game (greenlit)
- A prototype of a creator focused template with responsive play/build learning loop logic (not greenlit, existing templates preferred)
- 3 Play to Learn games in the creator gallery teaching official bootcamp content (published as is)
Results & Impact
- Achieved 100K+ plays, improving new user activation and onboarding UX
- Reduced friction in complex concept adoption through play-based, self-serve learning
- Scaled onboarding reach without proportional 1:1 support
- Influenced the creator community to build educational games
Key Learnings
Self-serve hands-on learning lowers barriers for complex concepts and reduces support load at scale.
Tools & Technologies
The Sandbox Game Maker, Notion
Collaboration Highlights
CPO, Art team, Production
Official First Steps gameplay
Tutorial game prototype for players
Tutorial game prototype for creators
Play to Learn gallery games for creators
Innovating Onboarding: Educational Games with 100K+ Plays for New Users
User Enablement & Adoption Programs
Support Scalability & Self-Serve Operations
Educational Games
Onboarding
Hands-On Enablement
100K Plays
Innovation
Product Use Cases
Adoption
Influence Without Authority
First Steps tutorial game series for players, featured in The Sandbox Game Client FTUE flow
The Challenge
Minimal and ineffectively placed UX guidance existed to onboard new players to online gaming controls, blockchain concepts, and claiming digital rewards. Creator template games focused on features and lacked starting point, learning flow, and key concepts.
Goal & Objectives
- Create engaging, hands-on learning for stickiness
- Teach key platform concepts via play for Web3 readiness
- Teach key concepts and tools via play for creators
- Scale onboarding without 1:1 support
My Role & Approach
Built prototypes, networked with CPO and Art team to get onboarding games for players greenlit for production. Converted bootcamp content into games for creators.
Key Deliverables
- 6 player focused always-on educational games for onboarding
- A prototype of a player focused game (greenlit)
- A prototype of a creator focused template with responsive play/build learning loop logic (not greenlit, existing templates preferred)
- 3 Play to Learn games in the creator gallery teaching official bootcamp content (published as is)
Results & Impact
- Achieved 100K+ plays, improving new user activation and onboarding UX
- Reduced friction in complex concept adoption through play-based, self-serve learning
- Scaled onboarding reach without proportional 1:1 support
- Influenced the creator community to build educational games
Key Learnings
Self-serve hands-on learning lowers barriers for complex concepts and reduces support load at scale.
Tools & Technologies
The Sandbox Game Maker, Notion
Collaboration Highlights
CPO, Art team, Production
Official First Steps gameplay
Tutorial game prototype for players
Tutorial game prototype for creators
Play to Learn gallery games for creators
Innovating Onboarding: Educational Games with 100K+ Plays for New Users
User Enablement & Adoption Programs
Support Scalability & Self-Serve Operations
Educational Games
Onboarding
Hands-On Enablement
100K Plays
Innovation
Product Use Cases
Adoption
Influence Without Authority
Key Learnings
Self-serve hands-on learning lowers barriers for complex concepts and reduces support load at scale.
Tools & Technologies
The Sandbox Game Maker, Notion
Collaboration Highlights
CPO, Art team, Production
Official First Steps gameplay
Tutorial game prototype for players
Tutorial game prototype for creators
Play to Learn gallery games for creators
First Steps tutorial game series for players, featured in The Sandbox Game Client FTUE flow
The Challenge
Minimal and ineffectively placed UX guidance existed to onboard new players to online gaming controls, blockchain concepts, and claiming digital rewards. Creator template games focused on features and lacked starting point, learning flow, and key concepts.
Goal & Objectives
- Create engaging, hands-on learning for stickiness
- Teach key platform concepts via play for Web3 readiness
- Teach key concepts and tools via play for creators
- Scale onboarding without 1:1 support
My Role & Approach
Built prototypes, networked with CPO and Art team to get onboarding games for players greenlit for production. Converted bootcamp content into games for creators.
Key Deliverables
- 6 player focused always-on educational games for onboarding
- A prototype of a player focused game (greenlit)
- A prototype of a creator focused template with responsive play/build learning loop logic (not greenlit, existing templates preferred)
- 3 Play to Learn games in the creator gallery teaching official bootcamp content (published as is)
Results & Impact
- Achieved 100K+ plays, improving new user activation and onboarding UX
- Reduced friction in complex concept adoption through play-based, self-serve learning
- Scaled onboarding reach without proportional 1:1 support
- Influenced the creator community to build educational games
Becky Lattof
Operations Program Manager
Systems & Enablement
Innovating Onboarding: Educational Games with 100K+ Plays for New Users
User Enablement & Adoption Programs
Support Scalability & Self-Serve Operations
Educational Games
Onboarding
Hands-On Enablement
100K Plays
Innovation
Product Use Cases
Adoption
Influence Without Authority
Key Learnings
Self-serve hands-on learning lowers barriers for complex concepts and reduces support load at scale.
Tools & Technologies
The Sandbox Game Maker, Notion
Collaboration Highlights
CPO, Art team, Production
Official First Steps gameplay
Tutorial game prototype for players
Tutorial game prototype for creators
Play to Learn gallery games for creators
First Steps tutorial game series for players, featured in The Sandbox Game Client FTUE flow
The Challenge
Minimal and ineffectively placed UX guidance existed to onboard new players to online gaming controls, blockchain concepts, and claiming digital rewards. Creator template games focused on features and lacked starting point, learning flow, and key concepts.
Goal & Objectives
- Create engaging, hands-on learning for stickiness
- Teach key platform concepts via play for Web3 readiness
- Teach key concepts and tools via play for creators
- Scale onboarding without 1:1 support
My Role & Approach
Built prototypes, networked with CPO and Art team to get onboarding games for players greenlit for production. Converted bootcamp content into games for creators.
Key Deliverables
- 6 player focused always-on educational games for onboarding
- A prototype of a player focused game (greenlit)
- A prototype of a creator focused template with responsive play/build learning loop logic (not greenlit, existing templates preferred)
- 3 Play to Learn games in the creator gallery teaching official bootcamp content (published as is)
Results & Impact
- Achieved 100K+ plays, improving new user activation and onboarding UX
- Reduced friction in complex concept adoption through play-based, self-serve learning
- Scaled onboarding reach without proportional 1:1 support
- Influenced the creator community to build educational games