Driving UGC Publishing & Creator Growth: Game Production Guide, Jam Innovation, and Forum
User Enablement & Adoption Programs
Support Scalability & Self-Serve Operations
User KPIs
Product Use Cases
User-Facing Programs
Documentation
AI-Accelerated
Innovation
Influence Without Authority
Release Alignment
Internal workflows driving user publishing
The Challenge
User generated content (UGC) was low in quantity and quality because the non-professional community lacked production knowledge. Game Jam participation indicated stagnancy. A new visual scripting system necessitated guidance and practice.
Goal & Objectives
- Increase UGC publishing volume
- Lower barriers for world design
- Align documentation updates to user facing programs
- Assist in user forum setup and integrate as a system in resources
My Role & Approach
Led guide creation, influenced Jam structure, structured and populated forum.
Key Deliverables
- Comprehensive game production guide for Builders' Challenges
- New City Builder Game Jam type to bridge artists into building
- Genre-focused documentation for Game Jams launching new game mechanics
- Forum announcements and partner resource hub updates
Results & Impact
- Orchestrated a documentation + YouTube videos + forum ecosystem that drove 2K+ UGC games published
- Lowered barriers to advanced world design and increased creator skill/publishing rates
- Boosted participation and cross-skill growth through structured, production and genre-focused resources
- Created scalable enablement channels reducing support dependency
- Increased Builders' Challenge, Game Jam, and cross-skill publishing participation
Key Learnings
Interconnected programs amplify each other's impact.
Tools & Technologies
Notion, Google Docs, Forum platform, YouTube, GitBook, Slack
Collaboration Highlights
Creator program lead, product, marketing, community team
Comprehensive Game Production Guide connecting multiple creative documents in an actionable step-by-step guide using the internal Production team's Agile workflow, democratizing expert level information for public creators
Experience Guide with genre-based guidelines, resources, and game loop diagrams
New Game Jam type unlocked: Logic-free City Builders for asset artists (who also tend to excel at terraforming)
Driving UGC Publishing & Creator Growth: Game Production Guide, Jam Innovation, and Forum
User Enablement & Adoption Programs
Support Scalability & Self-Serve Operations
User KPIs
Product Use Cases
User-Facing Programs
Documentation
AI-Accelerated
Innovation
Influence Without Authority
Release Alignment
Internal workflows driving user publishing
The Challenge
User generated content (UGC) was low in quantity and quality because the non-professional community lacked production knowledge. Game Jam participation indicated stagnancy. A new visual scripting system necessitated guidance and practice.
Goal & Objectives
- Increase UGC publishing volume
- Lower barriers for world design
- Align documentation updates to user facing programs
- Assist in user forum setup and integrate as a system in resources
My Role & Approach
Led guide creation, influenced Jam structure, structured and populated forum.
Key Deliverables
- Comprehensive game production guide for Builders' Challenges
- New City Builder Game Jam type to bridge artists into building
- Genre-focused documentation for Game Jams launching new game mechanics
- Forum announcements and partner resource hub updates
Results & Impact
- Orchestrated a documentation + YouTube videos + forum ecosystem that drove 2K+ UGC games published
- Lowered barriers to advanced world design and increased creator skill/publishing rates
- Boosted participation and cross-skill growth through structured, production and genre-focused resources
- Created scalable enablement channels reducing support dependency
- Increased Builders' Challenge, Game Jam, and cross-skill publishing participation
Key Learnings
Interconnected programs amplify each other's impact.
Tools & Technologies
Notion, Google Docs, Forum platform, YouTube, GitBook, Slack
Collaboration Highlights
Creator program lead, product, marketing, community team
Comprehensive Game Production Guide connecting multiple creative documents in an actionable step-by-step guide using the internal Production team's Agile workflow, democratizing expert level information for public creators
Experience Guide with genre-based guidelines, resources, and game loop diagrams
New Game Jam type unlocked: Logic-free City Builders for asset artists (who also tend to excel at terraforming)
Driving UGC Publishing & Creator Growth: Game Production Guide, Jam Innovation, and Forum
User Enablement & Adoption Programs
Support Scalability & Self-Serve Operations
User KPIs
Product Use Cases
User-Facing Programs
Documentation
AI-Accelerated
Innovation
Influence Without Authority
Release Alignment
Key Learnings
Interconnected programs amplify each other's impact.
Tools & Technologies
Notion, Google Docs, Forum platform, YouTube, GitBook, Slack
Collaboration Highlights
Creator program lead, product, marketing, community team
Comprehensive Game Production Guide connecting multiple creative documents in an actionable step-by-step guide using the internal Production team's Agile workflow, democratizing expert level information for public creators
Experience Guide with genre-based guidelines, resources, and game loop diagrams
New Game Jam type unlocked: Logic-free City Builders for asset artists (who also tend to excel at terraforming)
Internal workflows driving user publishing
The Challenge
User generated content (UGC) was low in quantity and quality because the non-professional community lacked production knowledge. Game Jam participation indicated stagnancy. A new visual scripting system necessitated guidance and practice.
Goal & Objectives
- Increase UGC publishing volume
- Lower barriers for world design
- Align documentation updates to user facing programs
- Assist in user forum setup and integrate as a system in resources
My Role & Approach
Led guide creation, influenced Jam structure, structured and populated forum.
Key Deliverables
- Comprehensive game production guide for Builders' Challenges
- New City Builder Game Jam type to bridge artists into building
- Genre-focused documentation for Game Jams launching new game mechanics
- Forum announcements and partner resource hub updates
Results & Impact
- Orchestrated a documentation + YouTube videos + forum ecosystem that drove 2K+ UGC games published
- Lowered barriers to advanced world design and increased creator skill/publishing rates
- Boosted participation and cross-skill growth through structured, production and genre-focused resources
- Created scalable enablement channels reducing support dependency
- Increased Builders' Challenge, Game Jam, and cross-skill publishing participation
Becky Lattof
Operations Program Manager
Systems & Enablement
Driving UGC Publishing & Creator Growth: Game Production Guide, Jam Innovation, and Forum
User Enablement & Adoption Programs
Support Scalability & Self-Serve Operations
User KPIs
Product Use Cases
User-Facing Programs
Documentation
AI-Accelerated
Innovation
Influence Without Authority
Release Alignment
Key Learnings
Interconnected programs amplify each other's impact.
Tools & Technologies
Notion, Google Docs, Forum platform, YouTube, GitBook, Slack
Collaboration Highlights
Creator program lead, product, marketing, community team
Comprehensive Game Production Guide connecting multiple creative documents in an actionable step-by-step guide using the internal Production team's Agile workflow, democratizing expert level information for public creators
Experience Guide with genre-based guidelines, resources, and game loop diagrams
New Game Jam type unlocked: Logic-free City Builders for asset artists (who also tend to excel at terraforming)
Internal workflows driving user publishing
The Challenge
User generated content (UGC) was low in quantity and quality because the non-professional community lacked production knowledge. Game Jam participation indicated stagnancy. A new visual scripting system necessitated guidance and practice.
Goal & Objectives
- Increase UGC publishing volume
- Lower barriers for world design
- Align documentation updates to user facing programs
- Assist in user forum setup and integrate as a system in resources
My Role & Approach
Led guide creation, influenced Jam structure, structured and populated forum.
Key Deliverables
- Comprehensive game production guide for Builders' Challenges
- New City Builder Game Jam type to bridge artists into building
- Genre-focused documentation for Game Jams launching new game mechanics
- Forum announcements and partner resource hub updates
Results & Impact
- Orchestrated a documentation + YouTube videos + forum ecosystem that drove 2K+ UGC games published
- Lowered barriers to advanced world design and increased creator skill/publishing rates
- Boosted participation and cross-skill growth through structured, production and genre-focused resources
- Created scalable enablement channels reducing support dependency
- Increased Builders' Challenge, Game Jam, and cross-skill publishing participation