ADOPTION & RETENTION SCALABILITY SELF-SERVE SYSTEMS SELF-PACED SYSTEMS HANDS-ON LEARNING VIDEO DIRECTION DOCUMENTATION LOCALIZATION
The Challenge
Logic templates lacked a starting point and flow for self-serve onboarding to core systems and logic design. The team owning templates declined UX recommendations, so a different hands-on method was needed.
Key Learnings
Self-paced structured content with clear progression embedded in FTUE flows outperforms scattered resources.
Goal & Objectives
Deliver accessible onboarding for beginner game creators
Teach core systems, concepts, and common logic patterns
Support self-serve learning at scale
My Role & Approach
Wrote scripts, directed recording, designed complementary text versions with video embeds, next-step resources to bridge into Game Jam readiness, and forum posts per video for evergreen support from community members.
Key Deliverables
8-video series (1 hour total) as a standalone YouTube playlist
Public docs embed with text guides, resources for next steps, and forum posts
Video series embed in the Game Maker application for easy access
Results & Impact
Launched 1 hour self-paced “Begin Game Maker” 8-video series and text guidance that accelerated onboarding and foundational logic mastery
Embedded videos directly in public documentation and the Game Maker application, enabling self-serve progression at scale
Reduced entry-level support tickets and improved new creator success rates
Supported faster feature adoption through structured, accessible learning paths
Tools & Technologies
DaVinci Resolve, Notion, YouTube
Collaboration Highlights
External video producer, marketing, creator program, product team for update alignment, and internal reviewers